Finding Joy: Our New Holiday Campaign Shows Why Target is Your Holiday Happy Place

November 1, 2022 - Article reads in
lifestyle
Holiday Marketing Campaign Play

Surprises, fun, ease and inspiration — that’s the promise we’ve made to you, and to all our guests, no matter when, where or how you shop Target. And what better time to bring that to life than the holiday season? This year, our holiday marketing campaign highlights the many ways that Target’s making celebrating even more joyful all season long. Whatever you need to create magical moments for those you love, we’ve got you. All of those little essentials to make your party perfect? Check. The very best gifts to have everyone on your list beaming? Yep. A warm, festive place where you can feel like you belong? Welcome to your holiday happy place.

“When we hear our guests call Target their ‘happy place,’ we know we’ve not only earned a special place in their lives — we’ve earned it in their hearts,” says Todd Waterbury, chief creative officer for Target. “And what it means to be our guests’ ‘Holiday Happy Place’ is in how we elevate and celebrate three key emotions: the feeling of belonging, the inspiration of our affordable assortment, and the ease of our signature services. But the true magic of the Target experience is the way we bring these together, that create the moments that are most meaningful for our guests.”

Check out one of our holiday spots above, and read on for a closer look.

Gifting and gathering made easy

Throughout our holiday campaign, you’ll see beloved brands like LEGO and Apple and only-at-Target owned brand favorites like Wondershop family jammies and recipe essentials from Good & Gather, plus gems from our exclusive partnerships with FAO Schwarz, Disney and Marvel, Marks & Spencer and more. We’re celebrating all kinds of holiday moments big and small, and creating a welcoming vibe for every guest, whatever their traditions or tastes. The spot above, in particular, captures the spirit of the season by uplifting the traditions of guests of a variety of backgrounds with scenes that feature family and friends, food, games, and more. It’s all part of the uniquely-Target way we’re making gifting and gathering joyful, affordable and easy all season.

Special details

For an extra dose of Tarzhay magic, our spots also feature a remake of the ‘90s hit “100% Pure Love,” by Crystal Waters. Our reimagined version is performed by Years + Years in English and Jarina De Marco in Spanglish, and the song’s joyful message will have everyone humming along. Throughout the ads you can also expect to see some only-at-Target experiences like our seamless same-day services and best-in-class team. Plus, look out for iconic brand elements like our reusable shopping bags, recognizable red shopping carts, and much more.

Ready to start checking things off your holiday list?

Our free, convenient and contactless Order Pickup and Drive Up services make your Target run a breeze. Check out the video and take look at our holiday gift guides for more inspiration. And stay tuned to A Bullseye View for the latest on how Target is making shopping easy, inspiring and affordable this holiday and beyond.

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